
Ben Etches
Founder / CEO
LinkedIn
MUSIC THAT MOVES WITH YOU.
CHAPTER 01
Sineco started with a simple frustration: technology never really listened.
Every streaming service promised to know your taste. But what they actually knew was everyone else's: playlists built on what millions of strangers pressed play on, recommendations shaped by the crowd rather than by you. If your taste didn't fit the pattern, the pattern won.
We believed there was a more natural way. One where technology adapts to the human, not the other way around.

CHAPTER 02 - MUSIC FOR THE MOMENT

Because taste isn't one thing. It moves.
The album that carried you through a long week isn't the one you want on a bright Saturday morning. The record that sharpens your focus is not the record for the drive home. You don't have one favourite song; you have a favourite song for right now.
Every other service treats your taste as a fixed profile, a list of genres, a permanent label. But nobody listens like that. We listen in moments: the run, the commute, the first coffee, the late night, the room full of friends, the room with nobody in it. The right track at the wrong moment is still the wrong track.
Sineco is built for the moment rather than the label. It learns the context around your listening, not just the titles: the time, the place, the pace, the mood you tend to reach for and the one you reach for to escape it. So when you press play, it already knows which version of you turned up.

CHAPTER 03
We built Sineco around one idea: your listening deserves its own intelligence.
Instead of matching you to people who seem similar, Sineco builds a model fine-tuned on your listening alone, one that belongs entirely to you. Over time it becomes something no crowd-sourced algorithm can be: personal. It doesn't guess what people like you might want. It knows what you want, and when you want it.
Think of it as a butler for your listening. Always attentive, never intrusive. It reads the moment, sets the tone, and steps back, so the music simply feels right, without you ever having to explain why.
No endless scrolling. No fighting the algorithm. Just you and the music, connected in the most natural way possible.
CHAPTER 04
We're only getting started. Every listen teaches your model a little more about the moments that make up your days, and every day Sineco gets closer to the way music was always meant to feel: effortless, personal, and unmistakably yours.

WELCOME TO LISTENING
THAT FINALLY LISTENS BACK.
THE TEAM
CAREERS
We are always looking for people who care about music, movement and human performance. If that sounds like you, we would love to hear from you.