
Ben Etches
Founder / CEO
LinkedInESTABLISHED · ENGINEERED · ALIVE
BIODRIVEN. PERSONALISED. PROVEN.
ABOUT SINECO
Music is the oldest performance technology humans have. Sineco brings it into the modern era - personalising tempo, frequency and intensity to your live physiology so every track works in service of your goal.
We built Sineco for the moments that matter - the deep focus before a decision, the final kilometre of a run, the night before competition, the long road back from injury. Generic playlists weren't built for those moments. Biodriven audio is.
At its core is a real-time engine that synchronises sound to body - heart rate, cadence, recovery, sleep state - guided by clinical research and elite-athlete practice.
FOR INDIVIDUALS
Sineco adapts to your day - pushing you into flow when you need focus, pacing your training, and slowing your nervous system into deep, restorative sleep at night.
FOR ORGANISATIONS
Sineco translates individual physiology into bespoke, real-time signal for coaches, clinicians and performance staff - building visibility, reducing risk, and strengthening environments with precision.
THE TEAM